BUSINESS CONCEPT House of Quality The House of Quality (HOQ) is a powerful tool used in quality management and product development to translate customer needs and preferences into actionable design requirements. Originating from the Total Quality Management (TQM) methodology, the House of Quality provides a structured framework for capturing customer voice, prioritizing design features, and […]
BUSINESS CONCEPT Quality Function Deployment Quality Function Deployment (QFD) is a total quality management tool that systematically develops the needs and expectations of customers. Quality Function Deployment was developed by the Mitsubishi Corporation for defining shipbuilding requirements in the late 1960s. Given that ship construction is an enormously expensive process, Mitsubishi realized the importance of
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Interactive Framework Kano Model Classify product features by how they affect customer satisfaction: some delight, some are expected, and some don’t matter.Origin: Noriaki Kano, Tokyo University of Science (1984) 1🤩 Delighters Unexpected features that create excitement. Absent = no dissatisfaction. Present = delight. 2📈 Performance More is better. Satisfaction increases linearly with investment. Price, speed,
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BUSINESS MODEL Buy-a-Feature Prioritization Model The Buy-a-Feature Prioritization Model is a quantifiable exercise helping product teams to identify features that customers value most. Choosing the appropriate mix of features can make or break a company, but too many product teams move ahead with product development without first involving the most important group of people: customers.
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BUSINESS CONCEPT Opportunity Scoring Opportunity scoring is a product feature prioritization framework. It asks customers to identify features they deem important but that are otherwise underdeveloped or disappointing. Opportunity scoring is derived from the outcome-driven innovation (ODI) strategy developed by Tony Ulwick in the 1990s. It is a user-centric process that gives product teams direct
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