The House of Quality (HOQ) is a powerful tool used in quality management and product development to translate customer needs and preferences into actionable design requirements. Originating from the Total Quality Management (TQM) methodology, the House of Quality provides a structured framework for capturing customer voice, prioritizing design features, and ensuring alignment between customer expectations […]
Quality Function Deployment (QFD) is a total quality management tool that systematically develops the needs and expectations of customers. Quality Function Deployment was developed by the Mitsubishi Corporation for defining shipbuilding requirements in the late 1960s. Aspect Explanation Definition Quality Function Deployment (QFD) is a systematic and structured approach to product or service development that
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The Kano Model was developed by Dr. Noriaki Kano, a professor of quality management at the Tokyo University of Science. The Kano Model prioritizes features on a product roadmap according to the degree to which they are likely to satisfy customers. The Kano Model is one of a suite of prioritization frameworks that help product teams
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The Buy-a-Feature Prioritization Model is a quantifiable exercise helping product teams to identify features that customers value most. The Buy-a-Feature Prioritization Model endeavours to answer some basic questions around product development: Buy-a-Feature Prioritization Model Key Elements Analysis Implications Applications Examples Definition The Buy-a-Feature Prioritization Model is a collaborative and interactive method for prioritizing features or
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Opportunity scoring is a product feature prioritization framework. It asks customers to identify features they deem important but that are otherwise underdeveloped or disappointing. Opportunity scoring is derived from the outcome-driven innovation (ODI) strategy developed by Tony Ulwick in the 1990s. It is a user-centric process that gives product teams direct access to customers and
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