Guerric de Ternay

Guerric de Ternay is an Inventor at ?What If! where he helps Fortune 500 companies invent and incubate new businesses and design innovative products/services. As a founder at GoudronBlanc, a brand that men love for its elegant T-shirts, Guerric designs elegant T-shirts for men who wear these as their everyday outfit. He also co-founded GO Blackwood Ltd. As an executive member of The International Alumni Council (IAC) is an advisory board of London Business School he seeks to develop, enhance, and support relationships between alumni, students, faculty and the School.

apple-value-proposition

Apple Value Proposition In A Nutshell

11 minutes of reading

Apple is a tech giant, and as such, it encompasses a set of value propositions that make Apple’s brand recognized among consumers. The three fundamental value propositions of Apple’s brand leverage the “Think Different” motto and reliable tech devices for mass markets. Starting in 2019, Apple also started to emphasize more and more privacy to […]

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amazon-value-proposition

Amazon Value Proposition In A Nutshell

14 minutes of reading

A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon’s value propositions range from “Easy

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