
Business Doesn’t Have to Be Hard, And Indeed, You Can Become A Better Business Person.
An Over 700 Pages & 200K+ Words Master Guide On Business Models With Pro Tips, All Condensed In A Single Book.
This book is available only here, on FourWeekMBA.
You will not find this resource anywhere but here.
The 100 Business Models Book is the Flagship Premium Guide of FourWeekMBA.
It will get you up to speed quickly and effectively!


“The FourWeekMBA books form part of every single one of my morning reads before starting my workday. I am an aspiring Tech Product Manager and always find the insights and ideas that Gennaro provides in his emails to be greatly inspiring, easily digestible, and current. I will continue to use this and recommend it to anybody who wants to understand the dynamics and development of the major technological players in the world today.”
Tomas Oucinde, Program Manager in Business Development at Boeing Global Service.

“I learned more in 90 mins in a coffee shop from the resources of FourWeekMBA than in three years of part-time MBA.”
Helen Rankin, Director of International Space City.

“Thanks to the FourWeekMBA I have learned about some of the fundamental business concepts everyone interested in business should know and about the business models of the companies shaping the world.”
Laura Soto von Arnim, Senior Information Security Specialist – Risk Management at MediaTek.

“I find 100+ Business Models book to be very insightful and, frankly, riveting!”
Graham Keevy, Managing Partner at MD&M.

“The 100+ Business Models Book is a must if you are serious about understanding and designing successful business models.”
Ryan Ip, CEO and Founder of SEOSight

“The 100+ Business Models book is an amazing collection of business knowledge curated in such a way it makes you want to keep reading, keep going, keep inspiring.”
Adam MacDonald, CEO at Self-Employed Company

In the last years, I’ve been dissecting business models of any type, and companies of any size. At the same time, I’ve been talking, interviewing, and discussing business models and business model innovation with dozens of entrepreneurs and practitioners.
I’ve been doing that for several reasons:
- To gain a better understanding of businesses around me. I had the option to gain a Ph.D. on the topic or to create my Ph.D. I went for the latter, and in the process, I thought to document it all on FourWeekMBA. Over time, I wanted to create the business school I had always dreamed of.
- Business models enabled me to gain insights into how companies work at a holistic level so that I could become a better digital entrepreneur.
- Business modeling also helped me test the assumptions around the business I was trying to build, thus reducing the time or potential financial resources spent on a project that was doomed to failure.
In short, I found myself using business modeling for several reasons, and those I believe are all legitimate. At the same time, while researching the topic with the mindset of an entrepreneur the depth of reach of a Ph.D. I noticed how the business model and business model innovation had become widely adopted concepts.
And also (and probably for that reason) widely misunderstood. Business model innovation is about increasing the success of an organization with existing products and technologies by creating a compelling value proposition able to allow an organization to scale up customers with a better operating model.
At its core, business model innovation is a subtle change that, as it becomes hard to dissect from the outside world (in many cases, business model innovation is detected only in hindsight), is also hard to copy.
Thus, business model innovation can make a huge difference in a world where technology gets commoditized.
Who is this book for?
The content part of the book is well suited for several use cases. Whether you are a professor who needs ideas for the classes, a business student wanting to take business knowledge to the net level, an entrepreneur looking for various ways business can be done, an aspiring entrepreneur, analyst, product developer, investor, venture capitalist, or just, like me, an inquisitive person, you’re in the right place.
How to read this book
This book has been thought on purpose in a format that doesn’t require it to be read in order. There is no precise storyline. Instead, you can go through it depending on your curiosity and needs and randomly, if you wish.
You will learn valuable business lessons through several case studies in the book.
Here and there, you will find an additional section called “Business Pro Tip,” where you will learn further lessons to capitalize on and potentially apply back to your business!
This is the most advanced guide on business models that you can find. An over 700-page ebook covering many case studies, practical analyses, systems, and business models.
Through this master book, you can learn, improve your business acumen, and borrow parts of those models to test them out to build, grow, or scale a business. Or to simply have an advanced understanding of the business world, even if you’re starting from scratch.
Master 100 business models dominating our times. A master guide from FourWeekMBA, in ebook format, to be consumed at your own pace!
Book features:
- 772 pages.
- 173916 words.
- 100 case studies.
- Dozens of business pro tips.
- 4 core sections.
- Hundreds of images.
- And original analyses by FourWeekMBA.

