TAM / SAM / SOM Calculator

Company Context

Company / Product Name

Industry

Company Stage

1 Top-Down Inputs

Total Global Market Size for Your Industry ($)

% of Market Your Product Addresses 25%

Geographic Focus (% of Addressable Market) 40%

Realistic Market Share in 5 Years

Top-Down Results

TAM $0

SAM $0

SOM $0

TAM

SAM

SOM

2 Bottom-Up Inputs

Number of Potential Customers in Target Segment

Average Revenue Per Customer Per Year ($)

Number of Segments You Could Serve

Number of Segments You CAN Serve Now

Realistic Penetration Rate in Served Segments 5%

Bottom-Up Results

TAM $0

SAM $0

SOM $0

TAM

SAM

SOM

3 Value Theory Inputs

Total Annual Cost of the Problem You Solve ($)

Number of Entities Experiencing This Problem

% of Problem Value Your Solution Captures 15%

% of Entities You Can Reach 15%

Realistic Conversion Rate 5%

Value Theory Results

TAM $0

SAM $0

SOM $0

TAM

SAM

SOM

Blended Analysis

◯

Fill in at least one method above to see your blended analysis

Pitch-Ready Output

✎

Complete a calculation method to generate your pitch paragraph

Reality Checks & Benchmarks

Credibility Warnings

✓

No warnings yet. Enter your data above.

Industry Benchmarks (AI Sub-Sectors)

AI Infrastructure~$200B

AI SaaS~$150B

AI Services~$100B

Vertical AIVaries

FinTech~$310B

Cybersecurity~$270B

SOM Growth Curve (Year 1 → Year 5)

Based on your average SOM and typical startup growth trajectory.

Enter data above to see your projected SOM growth curve.

Assumptions & Sensitivity

Current Assumptions

No assumptions yet. Fill in a method above.

Sensitivity Analysis

Complete a calculation to see sensitivity analysis.

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