Two years ago I started my own blog. I did that because I wanted to reach my audience. Build my tribe! That is what the web should be for. And that is what SEO strategies should be implemented for.
Based on that just few months ago I joined the WordLift’s team. WordLift is a tool, available as WordPress plugin that allows you to bring your content strategy to the next level. And it comes for only €20 per month.
In other words, if part of your strategy is to create relevant content to reach the right people, bare with me…
WordLift in a Nutshell
As soon as you open your WordPress editor, WordLift starts to analyze the content of the article by using NLP. In short, the software will extract a set of concepts/potential keywords. You have the option to select the concepts that are most relevant like I did below:
Think of it as a sort of tagging. On the one hand, you’re selecting the most relevant concepts which you would like search engines to see and index. On the other hand, you’ll also select those concepts that might be useful for the reader.
In fact, as soon as you hit the publish button WordLift is doing three main things:
1. The software is creating a Schema Markup. Schema is a sort of vocabulary or lingua franca used by search engines to “understand” a concept. It is almost like you’re passing the definition of the main concepts the article is about toward search engines. I am doing it with one click!
2. WordLift is also creating an internal vocabulary with all the concepts that I selected. For each item in the vocabulary I will have a rating that tells me how to customise the vocabulary by time to time
3. At the same time the tool is doing a first editorial work. In short, WordLift is “grabbing” an extract from open datasets, such as DBpedia and bringing that inside your vocabulary page. DBpedia is just the open data version of Wikipedia. What’s open data for? That is a format that machines/search engines are able to read. Of course that is only a first work the software does for you. Then you have to curate the content further if you want that page to be seen by your readers
There are several ways in which you can use the software. If you want to add a powerful Schema Markup but are not interested in showing the glossary/vocabulary pages to your readers you can remove the links on the selected concepts as I did:
What does that imply? If you look at my article you’ll see that there are no links on the concept I selected through the editor. Yet thanks to WordLift I added a powerful Schema Markup.
For instance, I marked up “Blogging” but there is no link on it. In short, I am not affecting the experience of my reader. Yet I am implementing advanced SEO even though I don’t know how to write a line of code!
What else? While building my internal vocabulary WordLift is putting all the concepts within my website in relationship. This means that I am publishing metadata which then is connected through a knowledge graph. Why is this important? I’m letting search engines know the context on which my website sits. Thus, I’m letting my content signaling what my articles/pages talk about based on what I think is most relevant. At the same time I am also improving the user experience through a set of widgets that WordLift makes available in a click.
For instance, within the same article, with one click, I added a shortcode:
That shortcode is a widget called Faceted Search. The widget will give to my reader the chance to filter the content based on what he/she wants to read more, within my website!
For instance, in this case I clicked on Elon Musk. Therefore, WordLift will pull up all the article within my website that talk about Elon Musk!
There are many other features the software has. For instance, with a click you can add a map, a timeline or other cool visualizations. In conclusion if you’re looking to connect with your tribe through the content you create, then WordLift is the tool you’re looking for. There is one caveat. The tool is for people that love creating content to reach their audience!
I will gradually show the metrics (yet to have reliable numbers I want to wait six months). For now my traffic has not increased (I did not produced new articles in the last 2 months). Yet my pageviews have skyrocketed from 1.7 to 2.16 (about 27% increase in a month).
Photo credit: http://www.stockunlimited.com