Business analysis is a research discipline that helps driving change within an organization by identifying the key elements and processes that drive value.
A gap analysis helps an organization assess its alignment with strategic objectives to determine whether the current execution is in line with the company’s mission and long-term vision.
A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means.
Blue Ocean Strategy
A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created.