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https://fourweekmba.com/one-minute-video-business-models/ 2019-10-06T17:30:50Z snapchat-business-model https://fourweekmba.com/wp-content/uploads/2018/10/snapchat-business-model-0zqjqsmkwt7q_beta_std.original.jpg snapchat-business-model https://videos.files.wordpress.com/bYIJYgV6/snapchat-business-model-0zqjqsmkwt7q_beta.mp4 https://fourweekmba.com/what-is-a-business-model/ 2018-10-13T11:26:47Z lvmh-business-model-animated https://s0.wp.com/i/blank.jpg lvmh-business-model-animated https://videos.files.wordpress.com/eEjiISCI/lvmh-business-model-0mykfjj2xwxk_beta.mp4 https://fourweekmba.com/google-business-model-animated-mp4/ 2018-11-11T09:30:36Z google-business-model-animated-mp4 https://s0.wp.com/i/blank.jpg google-business-model-animated-mp4 https://videos.files.wordpress.com/CuauNvkz/google-business-model-animated.mp4 https://fourweekmba.com/how-does-grammarly-make-money/ 2019-04-02T12:07:17Z example-grammarly-mp4 https://s0.wp.com/i/blank.jpg https://videos.files.wordpress.com/aAVMLbYV/example-grammarly.mp4 https://fourweekmba.com/digital-advertising-market/ 2019-10-20T18:34:15Z how-big-is-the-digital-advertising-industry-1080p-bab95e9c-4464-4871-8134-e64da711d009-mp4 https://s0.wp.com/i/blank.jpg https://videos.files.wordpress.com/WBT8vU8r/how-big-is-the-digital-advertising-industry-1080p-bab95e9c-4464-4871-8134-e64da711d009.mp4 https://fourweekmba.com/how-much-is-apple-worth/ 2019-10-20T21:00:00Z how-much-is-apple-worth-mp4 https://s0.wp.com/i/blank.jpg https://videos.files.wordpress.com/BBcscDpj/how-much-is-apple-worth.mp4 https://fourweekmba.com/fang-companies/ 2019-10-27T18:56:57Z faang-companies-mp4 https://s0.wp.com/i/blank.jpg https://videos.files.wordpress.com/opf0Wb6Q/faang-companies.mp4 https://fourweekmba.com/what-is-okr-3/ 2021-12-06T21:05:42Z what-is-okr https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2019/12/what-is-okr.mp4 https://fourweekmba.com/asymmetric-business-models/ 2020-01-21T22:14:20Z ASYMMETRIC BUSINESSES https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/01/ASYMMETRIC-BUSINESSES.mov https://fourweekmba.com/digital-startup-business-model/ 2020-07-28T20:33:48Z digital-startup-business-model https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2019/12/digital-startup-business-model.mp4 https://fourweekmba.com/asymmetric-business-models/ 2020-01-21T22:52:34Z ASYMMETRIC BUSINESSES https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/01/ASYMMETRIC-BUSINESSES-1.mov https://fourweekmba.com/digital-entrepreneurship/ 2020-01-22T09:14:06Z ASYMMETRIC BUSINESSES https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2019/12/ASYMMETRIC-BUSINESSES.mov https://fourweekmba.com/business-strategy-4/ 2020-07-28T20:33:49Z business-strategy https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2019/12/business-strategy.mp4 https://fourweekmba.com/coopetition-2/ 2021-12-06T21:05:42Z coopetition https://s0.wp.com/i/blank.jpg Coopetition describes a recently modern phenomenon where organizations both compete and cooperate, which is also known as cooperative competition. A recent example is how Netflix streaming platform has been among the major customers of Amazon AWS cloud infrastructure, while Amazon Prime has been among the competitors of Netflix Prime content platform. https://fourweekmba.com/wp-content/uploads/2020/04/coopetition.mp4 https://fourweekmba.com/tech-giants-revenue-models/ 2020-07-28T20:33:52Z tech giants revenue models https://s0.wp.com/i/blank.jpg In this video you will see the revenue models used by tech giants to understand what models worked for them over the years and if you can apply any of them to your business. https://fourweekmba.com/wp-content/uploads/2020/05/tech-giants-revenue-models.mp4 https://fourweekmba.com/web-stories/tipping-point-leadership/ 2020-08-17T20:00:38Z Franchained https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/07/Franchained.mp4 https://fourweekmba.com/web-stories/circle-of-competence/ 2021-12-06T21:05:43Z Leaner MVP Approach https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/07/Leaner-MVP-Approach.mp4 https://fourweekmba.com/web-stories/total-quality-management/ 2022-01-20T18:32:12Z Blitzscaling https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/07/Blitzscaling.mp4 https://fourweekmba.com/web-stories/open-innovation/ 2021-12-06T21:06:00Z AIDA Model https://s0.wp.com/i/blank.jpg AIDA stands for attention, interest, desire, and action. That is a model that is used in marketing to describe the potential journey a customer might go through before purchasing a product or service. The AIDA model helps organizations focus their efforts when optimizing their marketing activities based on the customers’ journeys. https://fourweekmba.com/wp-content/uploads/2020/07/AIDA-Model.mp4 https://fourweekmba.com/web-stories/total-quality-management/ 2021-12-06T21:05:56Z Blue Ocean Strategy https://s0.wp.com/i/blank.jpg A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken. Thus, companies following a blue ocean strategy offer much more value at a lower cost for the end customers. https://fourweekmba.com/wp-content/uploads/2020/07/Blue-Ocean-Strategy.mp4 https://fourweekmba.com/web-stories/total-quality-management/ 2020-08-17T20:41:15Z Context-Based https://s0.wp.com/i/blank.jpg An entry strategy is a way an organization can access a market based on its structure. The entry strategy will highly depend on the definition of potential customers in that market and whether those are ready to get value from your potential offering. It alls starts by developing your smallest viable market. https://fourweekmba.com/wp-content/uploads/2020/07/Context-Based.mp4 https://fourweekmba.com/web-stories/total-quality-management/ 2020-08-17T20:40:43Z Sales Funnels https://s0.wp.com/i/blank.jpg The sales funnel is a model used in marketing to represent an ideal, potential journey that potential customers go through before becoming actual customers. As a representation, it is also often an approximation, that helps marketing and sales teams structure their processes at scale, thus building repeatable sales and marketing tactics to convert customers. https://fourweekmba.com/wp-content/uploads/2020/07/Sales-Funnels.mp4 https://fourweekmba.com/web-stories/porter-diamond-model/ 2021-12-06T21:05:42Z Niche https://s0.wp.com/i/blank.jpg Niche marketing is a strategy which premise is to target a subset of a market which can be of various sizes. Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. A niche marketing strategy can help position your brand more efficiently, nowadays. https://fourweekmba.com/wp-content/uploads/2020/07/Niche.mp4 https://fourweekmba.com/web-stories/the-ge-mckinsey-matrix/ 2021-12-06T21:05:47Z Ansoff matrix https://s0.wp.com/i/blank.jpg You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing. https://fourweekmba.com/wp-content/uploads/2020/07/Ansoff-matrix.mp4 https://fourweekmba.com/web-stories/porter-diamond-model/ 2020-08-17T20:34:56Z BizDev https://s0.wp.com/i/blank.jpg Business development comprises a set of strategies and actions to grow a business via a mixture of sales, marketing, and distribution. While marketing usually relies on automation to reach a wider audience, and sales typically leverage on a one-to-one approach. The business development’s role is that of generating distribution. https://fourweekmba.com/wp-content/uploads/2020/07/BizDev.mp4 https://fourweekmba.com/web-stories/the-ge-mckinsey-matrix/ 2022-01-20T18:34:42Z BCG Matrix https://s0.wp.com/i/blank.jpg In the 1970s, Bruce D. Henderson, founder of the Boston Consulting Group, came up with The Product Portfolio (aka BCG Matrix, or Growth-share Matrix), which would look at a successful business product portfolio based on potential growth and market shares. 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The Balance Sheet helps to assess the financial risk of a business and the simplest way to describe it is given by the accounting equation (assets = liability + equity). https://fourweekmba.com/wp-content/uploads/2020/07/Balance-sheet.mp4 https://fourweekmba.com/web-stories/the-ge-mckinsey-matrix/ 2022-01-20T18:07:43Z business-model https://s0.wp.com/i/blank.jpg A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. 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https://fourweekmba.com/wp-content/uploads/2021/10/The-rise-of-tesla.mp4 https://fourweekmba.com/web-stories/what-is-a-business-model-2/ 2021-12-19T14:59:14Z the-rise-of-the-attention-merchants https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/10/the-rise-of-the-attention-merchants.mp4 https://fourweekmba.com/web-stories/what-is-a-business-model/ 2021-12-06T20:48:38Z amazon-revenues https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/10/amazon-revenues.mp4 https://fourweekmba.com/web-stories/5-strategy-frameworks-to-grow-your-business/ 2021-12-06T20:52:36Z amazon-third-party-sellers-share https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/11/amazon-third-party-sellers-share.mp4 https://fourweekmba.com/web-stories/strategy-frameworks/ 2022-01-20T18:01:58Z strategy-frameworks https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/strategy-frameworks.mp4 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https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/market-entry-strategies-1.mp4 https://fourweekmba.com/web-stories/market-entry-strategies/ 2022-01-20T18:02:43Z market-entry-strategies-6 https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/market-entry-strategies-6.mp4 https://fourweekmba.com/web-stories/brainstorming-techniques/ 2022-01-20T18:04:18Z brainstorming-techniques https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/brainstorming-techniques.mp4 https://fourweekmba.com/web-stories/frameworks-for-decision-making/ 2022-01-20T18:02:38Z frameworks-for-decision-making https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/frameworks-for-decision-making.mp4 https://fourweekmba.com/web-stories/analysis-frameworks/ 2022-01-20T18:04:18Z Analysis-Frameworks https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2021/12/Analysis-Frameworks.mp4 https://fourweekmba.com/pac-man-defense/ 2022-01-20T18:29:23Z Pac-Man_Defense https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/Pac-Man_Defense.mp4 https://fourweekmba.com/razor-blade-business-model-2/ 2022-01-03T20:14:48Z Razor_and_Blade_Strategy (1) https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/Razor_and_Blade_Strategy-1.mp4 https://fourweekmba.com/product-as-a-service/ 2022-01-03T20:20:04Z Product_As_A_Service https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/Product_As_A_Service.mp4 https://fourweekmba.com/web-stories/brainstorming-techniques/ 2022-01-20T18:29:28Z Pac-Man_Defense-1 https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/Pac-Man_Defense-1.mp4 https://fourweekmba.com/web-stories/frameworks-for-decision-making/ 2022-01-20T18:28:07Z Razor_and_Blade_Strategy https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/Razor_and_Blade_Strategy.mp4 https://fourweekmba.com/ponzi-scheme/ 2022-01-07T20:34:40Z ponzi-scheme https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/ponzi-scheme.mp4 https://fourweekmba.com/public-private-partnerships/ 2022-01-07T20:35:56Z PPP https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/PPP.mp4 https://fourweekmba.com/paradox-of-thrift/ 2022-01-07T21:18:52Z paradox-of-thrift https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/paradox-of-thrift.mp4 https://fourweekmba.com/circular-flow-of-income/ 2022-01-07T21:24:26Z the_circular_flow_of_income https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/the_circular_flow_of_income.mp4 https://fourweekmba.com/web-stories/frameworks-for-decision-making/ 2022-01-20T18:21:24Z monopolistic-competition https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/monopolistic-competition.mp4 https://fourweekmba.com/monopolistic-competition/ 2022-01-20T18:09:07Z monopolistic-competition-1 https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/monopolistic-competition-1.mp4 https://fourweekmba.com/economies-of-scope/ 2022-01-07T22:16:43Z economies_of_scope https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/economies_of_scope.mp4 https://fourweekmba.com/web-stories/strategy-frameworks/ 2022-01-20T18:30:19Z rational_choice_theory https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/rational_choice_theory.mp4 https://fourweekmba.com/high-performance-management/ 2022-01-20T18:09:07Z high_performance_management https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/high_performance_management.mp4 https://fourweekmba.com/abilene-paradox/ 2022-01-08T11:32:15Z abilene-paradox https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2022/01/abilene-paradox.mp4 https://fourweekmba.com/proof-of-work/ 2022-01-13T09:37:38Z proof-of-work https://s0.wp.com/i/blank.jpg https://fourweekmba.com/wp-content/uploads/2020/07/Proof-of-stake-vs-proof-of-work.mp4 https://fourweekmba.com/web-stories/strategy-frameworks/ 2022-01-20T18:45:21Z Brand Equity https://s0.wp.com/i/blank.jpg The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. 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