25 Tools For Strategic Analysis

Cynefin Framework

The Cynefin Framework gives context to decision making and problem-solving by providing context and guiding an appropriate response. The five domains of the Cynefin Framework comprise obvious, complicated, complex, chaotic domains and disorder if a domain has not been determined at all.

SWOT Analysis

A SWOT Analysis is a framework used for evaluating the business’s Strengths, Weaknesses, Opportunities, and Threats. It can aid in identifying the problematic areas of your business so that you can maximize your opportunities. It will also alert you to the challenges your organization might face in the future.

Personal SWOT Analysis

The SWOT analysis is commonly used as a strategic planning tool in business. However, it is also well suited for personal use in addressing a specific goal or problem. A personal SWOT analysis helps individuals identify their strengths, weaknesses, opportunities, and threats.

Pareto Analysis

The Pareto Analysis is a statistical analysis used in business decision making that identifies a certain number of input factors that have the greatest impact on income. It is based on the similarly named Pareto Principle, which states that 80% of the effect of something can be attributed to just 20% of the drivers.

Failure Mode And Effects Analysis

A failure mode and effects analysis (FMEA) is a structured approach to identifying design failures in a product or process. Developed in the 1950s, the failure mode and effects analysis is one the earliest methodologies of its kind. It enables organizations to anticipate a range of potential failures during the design stage.

Blindspot Analysis

A Blindspot Analysis is a means of unearthing incorrect or outdated assumptions that can harm decision making in an organization. The term “blindspot analysis” was first coined by American economist Michael Porter. Porter argued that in business, outdated ideas or strategies had the potential to stifle modern ideas and prevent them from succeeding. Furthermore, decisions a business thought were made with care caused projects to fail because major factors had not been duly considered.

Comparable Company Analysis

A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the business and financial performance of the target company. To find comparables you can look at two key profiles: the business and financial profile. From the comparable company analysis it is possible to understand the competitive landscape of the target organization.

Cost-Benefit Analysis

A cost-benefit analysis is a process a business can use to analyze decisions according to the costs associated with making that decision. For a cost analysis to be effective it’s important to articulate the project in the simplest terms possible, identify the costs, determine the benefits of project implementation, assess the alternatives.

Agile Business Analysis

Agile Business Analysis (AgileBA) is certification in the form of guidance and training for business analysts seeking to work in agile environments. To support this shift, AgileBA also helps the business analyst relate Agile projects to a wider organizational mission or strategy. To ensure that analysts have the necessary skills and expertise, AgileBA certification was developed.

SOAR Analysis

A SOAR analysis is a technique that helps businesses at a strategic planning level to: Focus on what they are doing right. Determine which skills could be enhanced. Understand the desires and motivations of their stakeholders.

STEEPLE Analysis

The STEEPLE analysis is a variation of the STEEP analysis. Where the step analysis comprises socio-cultural, technological, economic, environmental/ecological, and political factors as the base of the analysis. The STEEPLE analysis adds other two factors such as Legal and Ethical.

Pestel Analysis

The PESTEL analysis is a framework that can help marketers assess whether macro-economic factors are affecting an organization. This is a critical step that helps organizations identify potential threats and weaknesses that can be used in other frameworks such as SWOT or to gain a broader and better understanding of the overall marketing environment.

DESTEP Analysis

A DESTEP analysis is a framework used by businesses to understand their external environment and the issues which may impact them. The DESTEP analysis is an extension of the popular PEST analysis created by Harvard Business School professor Francis J. Aguilar. The DESTEP analysis groups external factors into six categories: demographic, economic, socio-cultural, technological, ecological, and political.

Paired Comparison Analysis

A paired comparison analysis is used to rate or rank options where evaluation criteria are subjective by nature. The analysis is particularly useful when there is a lack of clear priorities or objective data to base decisions on. A paired comparison analysis evaluates a range of options by comparing them against each other.

Ansoff Matrix

You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing.

Porter’s Five Forces

Porter’s Five Forces is a model that helps organizations to gain a better understanding of their industries and competition. Published for the first time by Professor Michael Porter in his book “Competitive Strategy” in the 1980s. The model breaks down industries and markets by analyzing them through five forces.

BCG Matrix

In the 1970s, Bruce D. Henderson, founder of the Boston Consulting Group, came up with The Product Portfolio (aka BCG Matrix, or Growth-share Matrix), which would look at a successful business product portfolio based on potential growth and market shares. It divided products into four main categories: cash cows, pets (dogs), question marks, and stars.

Balanced Scorecard

First proposed by accounting academic Robert Kaplan, the balanced scorecard is a management system that allows an organization to focus on big-picture strategic goals. The four perspectives of the balanced scorecard include financial, customer, business process, and organizational capacity. From there, according to the balanced scorecard, it’s possible to have a holistic view of the business.

Blue Ocean Strategy

A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken. Thus, companies following a blue ocean strategy offer much more value at a lower cost for the end customers.

Scenario Planning

Businesses use scenario planning to make assumptions on future events and how their respective business environments may change in response to those future events. Therefore, scenario planning identifies specific uncertainties – or different realities and how they might affect future business operations. Scenario planning attempts to better strategic decision-making by avoiding two pitfalls: underprediction, and overprediction.

Business Analysis Framework

Business analysis is a research discipline that helps driving change within an organization by identifying the key elements and processes that drive value. Business analysis can also be used in Identifying new business opportunities or how to take advantage of existing business opportunities to grow your business in the marketplace.

Gap Analysis

A gap analysis helps an organization assess its alignment with strategic objectives to determine whether the current execution is in line with the company’s mission and long-term vision. Gap analyses then help reach a target performance by assisting organizations to use their resources better. A good gap analysis is a powerful tool to improve execution.

Business Model Canvas

The business model canvas is a framework proposed by Alexander Osterwalder and Yves Pigneur in Busines Model Generation enabling the design of business models through nine building blocks comprising: key partners, key activities, value propositions, customer relationships, customer segments, critical resources, channels, cost structure, and revenue streams.

Lean Startup Canvas

The lean startup canvas is an adaptation by Ash Maurya of the business model canvas by Alexander Osterwalder, which adds a layer that focuses on problems, solutions, key metrics, unfair advantage based, and a unique value proposition. Thus, starting from mastering the problem rather than the solution.

Digital Marketing Circle

A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.

Key Highlights

  • Cynefin Framework:
    • Contextualizes decision making and problem-solving.
    • Comprises five domains: obvious, complicated, complex, chaotic, and disorder.
  • SWOT Analysis:
    • Evaluates Strengths, Weaknesses, Opportunities, and Threats.
    • Identifies areas for improvement and potential challenges.
  • Personal SWOT Analysis:
    • Applies SWOT analysis to individuals’ personal goals or challenges.
    • Identifies personal strengths, weaknesses, opportunities, and threats.
  • Pareto Analysis:
    • Focuses on input factors with the greatest impact using the 80/20 rule.
    • Identifies key drivers for desired outcomes.
  • Failure Mode And Effects Analysis (FMEA):
    • Anticipates potential design failures in products or processes.
    • Identifies failure modes and their potential effects.
  • Blindspot Analysis:
    • Uncovers outdated assumptions that hinder decision making.
    • Addresses factors not properly considered in decision-making processes.
  • Comparable Company Analysis:
    • Identifies similar companies for benchmarking financial performance.
    • Offers insights into competitive landscape.
  • Cost-Benefit Analysis:
    • Evaluates decisions based on costs and benefits.
    • Weighs alternatives and potential project benefits.
  • Agile Business Analysis (AgileBA):
    • Provides guidance for business analysts working in agile environments.
    • Aligns agile projects with organizational goals.
  • SOAR Analysis:
    • Focuses on strengths, opportunities, aspirations, and results.
    • Promotes positive and growth-oriented thinking.
  • STEEPLE Analysis:
    • Extends the STEEP analysis with legal and ethical factors.
    • Explores socio-cultural, technological, economic, environmental, political, legal, and ethical aspects.
  • PESTEL Analysis:
    • Assesses macro-economic factors affecting an organization.
    • Helps identify potential threats and weaknesses.
  • DESTEP Analysis:
    • Evaluates external factors: demographic, economic, socio-cultural, technological, ecological, and political.
    • Provides a comprehensive view of external influences.
  • Paired Comparison Analysis:
    • Ranks options with subjective evaluation criteria.
    • Useful for decision making when clear priorities are lacking.
  • Ansoff Matrix:
    • Guides growth strategy based on market and product characteristics.
    • Determines whether to penetrate, develop, diversify, or maintain.
  • Porter’s Five Forces:
    • Analyzes industry competition through five forces: rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.
  • BCG Matrix:
    • Divides products into categories based on market growth and share.
    • Helps manage and prioritize product portfolio.
  • Balanced Scorecard:
    • Focuses on financial, customer, process, and organizational perspectives.
    • Offers a balanced view of organizational performance.
  • Blue Ocean Strategy:
    • Seeks to create new, uncontested markets.
    • Emphasizes value innovation and breaking cost-value trade-offs.
  • Scenario Planning:
    • Envisions possible future scenarios and their impact.
    • Aids strategic decision-making by addressing uncertainties.
  • Business Analysis Framework:
    • Identifies key elements and processes driving value.
    • Useful for driving change and identifying business opportunities.
  • Gap Analysis:
    • Measures alignment with strategic objectives.
    • Improves resource utilization and performance.
  • Business Model Canvas:
    • Designs business models using nine building blocks.
    • Helps visualize and plan business structures.
  • Lean Startup Canvas:
    • Focuses on problems, solutions, metrics, advantage, and value proposition.
    • Prioritizes understanding the problem before developing solutions.
  • Digital Marketing Circle:
    • Utilizes digital channels for reaching customers.
    • Includes both organic (SEO, SMO, email) and paid (SEM, SMM) options.

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