Persuasion

Persuasion is underneath the umbrella term of Influence. In other words, persuasion is influence, but it requires communication, whereas influence doesn’t necessarily. Persuasion can attempt to influence the beliefs, attitudes, intentions, motivations, or behaviors.

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thefourweekmbateam

Gennaro Cuofano, International MBA. Author of "The Enlightened Accountant," and "The Art of Mentorship."