Persuasion

Persuasion is underneath the umbrella term of Influence. In other words, persuasion is influence, but it requires communication, whereas influence doesn’t necessarily. Persuasion can attempt to influence the beliefs, attitudes, intentions, motivations, or behaviors.

Published by

Gennaro Cuofano

Gennaro Cuofano, International MBA. Creator of The Four-Week MBA Community and Content Marketer/Business Developer at WordLift