How Does Mozilla Make Money? Mozilla Business Model In A Nutshell


The 94% of Mozilla Corporation’s revenue comes from royalties earned through Firefox web browser search partnerships and distribution deals. According to StatCounter back in 2008 Mozilla Firefox controlled over 26% of the browser market. Today, due to the market dominance of Google Chrome and Safari, Mozilla has a 5% market share.  Mozilla corporate structure Mozilla foundation was … Continue reading How Does Mozilla Make Money? Mozilla Business Model In A Nutshell

Why Traffic Acquisition Cost Is The Key Metric To Understand Google Success


The traffic acquisition cost represents the expenses incurred by an internet company, like Google, to gain qualified traffic on its pages for monetization. Over the years Google has been able to reduce its traffic acquisition costs and in any case to keep it stable. In 2017 Google spent 22.7% of its total advertising revenues (over … Continue reading Why Traffic Acquisition Cost Is The Key Metric To Understand Google Success