Amazon Case Study: Why from Product to Subscription You Need to “Swallow the Fish”


In this article, we’re going to see an interesting case study and how Amazon seems to be changing its business strategy. In fact, since 2014 Amazon has been pushing more and more from a solely product-based We’ll see how and what this implies. Related: How Amazon Makes Money: Amazon Business Model in a Nutshell The power … Continue reading Amazon Case Study: Why from Product to Subscription You Need to “Swallow the Fish”

What Is Frugal Innovation? Frugal Innovation and Why Less Is More


In the TED talk entitled “creative problem-solving in the face of extreme limits” Navi Radjou defined frugal innovation as “the ability to create more economic and social value using fewer resources. Frugal innovation is not about making do; it’s about making things better.” Indian people call it Jugaad, a Hindi word that means finding inexpensive solutions based on … Continue reading What Is Frugal Innovation? Frugal Innovation and Why Less Is More