A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
Back in the late 1990s, the web looked pretty much like the Wild West; anyone could grab a piece of digital land, put a name on it and start catching the attention of millions of users at the time, with a very lean team of people. This is how it started when the Netscape team, … Continue reading What Is A Negative Externality In The Digital World?
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
If you speak to an accountant about brand value, he’ll call it “goodwill.” Indeed, in the accounting world, goodwill is a sort of left over. A sum of money accountants can’t explain by matching existing assets with respective accounts, so they’ll lump it up under the umbrella of goodwill. Goodwill usually arises when a company … Continue reading What Is Brand Value And Does It Matter?
The AI Ecosystem has generated a multi-billion dollar industry, and it all starts from data. Going upward in the value chain there are the Chips (GPUs) that allow the physical storing of Big Data (a dominant player is NVIDIA). That Big Data will need to be stored on platforms and infrastructures that SMEs can’t afford. … Continue reading AI Economy: How Do You Make Money With Machine Learning?
A Decacorn is a company valued at over $10 billion. The top ten Decacorn Companies as of January 2019, comprise Bytedance, Uber, Didi Chuxing, WeWork, Lu.com, Airbnb, SpaceX, Palantir Technologies, Stripe and JUUL Labs. With the rise of consumer technologies able to have worldwide traction, unicorns seem to be no longer the rule. In other … Continue reading What Is A Decacorn? The Era Of Decacorn Companies