Neurogenesis, the process of creating new neurons in the brain, is influenced by factors like exercise, diet, and stress levels. Key regions for neurogenesis include the hippocampus and olfactory bulb, impacting cognitive function and mood regulation. Research explores applications in treating neurodegenerative diseases and neurorehabilitation.

Introduction to Neurogenesis

Neurogenesis is the biological process by which new neurons are born and integrated into the existing neural circuitry of the brain. While it is most prominent during embryonic and early postnatal development, research has shown that neurogenesis continues to occur in specific regions of the adult brain, a phenomenon known as adult neurogenesis.

Adult neurogenesis was a groundbreaking discovery that challenged the traditional view of the brain as a fixed and unchanging organ. Instead, it revealed the brain’s capacity for self-renewal and adaptation even in adulthood. This newfound understanding has opened up exciting possibilities for studying brain plasticity, cognitive enhancement, and potential therapeutic interventions for neurological disorders.

Mechanisms of Neurogenesis

Neurogenesis involves a complex series of cellular processes that give rise to functional neurons. The key stages of neurogenesis in adults typically occur in two primary brain regions:

  1. Subventricular Zone (SVZ): Located in the walls of the lateral ventricles, the SVZ is one of the primary regions where adult neurogenesis takes place. Neural stem cells in the SVZ generate new neurons that migrate to the olfactory bulb, where they contribute to the sense of smell.
  2. Dentate Gyrus of the Hippocampus: The dentate gyrus, a subregion of the hippocampus, is another primary site of adult neurogenesis. New neurons produced here are thought to play a role in learning, memory, and spatial navigation.

The process of adult neurogenesis generally involves the following steps:

  • Proliferation: Neural stem cells divide and produce neural progenitor cells.
  • Differentiation: Neural progenitor cells develop into immature neurons.
  • Migration: Immature neurons migrate to their intended destinations.
  • Integration: Immature neurons mature and integrate into existing neural circuits, forming functional connections with other neurons.
  • Survival: Some of the newly generated neurons survive while others undergo programmed cell death (apoptosis).

The entire process of neurogenesis is highly regulated and influenced by various intrinsic and extrinsic factors.

Factors Influencing Neurogenesis

Several factors influence the rate and extent of neurogenesis in the adult brain. These factors can be broadly categorized into the following:

  1. Environmental Factors:
    • Physical Activity: Regular exercise has been shown to promote neurogenesis in the hippocampus, leading to improvements in learning and memory.
    • Environmental Enrichment: Exposure to an enriched and stimulating environment, which includes social interaction, novelty, and mental challenges, can enhance neurogenesis.
    • Diet: Certain dietary components, such as omega-3 fatty acids and flavonoids found in fruits and vegetables, may support neurogenesis.
    • Stress and Depression: Chronic stress and depression have been associated with reduced neurogenesis, while interventions that alleviate stress may have a positive impact.
  2. Biological Factors:
    • Age: Neurogenesis declines with age, but it continues to occur throughout life, albeit at a reduced rate.
    • Hormones: Hormones like brain-derived neurotrophic factor (BDNF) and insulin-like growth factor 1 (IGF-1) play a role in regulating neurogenesis.
    • Inflammation: Chronic inflammation can negatively affect neurogenesis, while anti-inflammatory factors may support it.
    • Neurotransmitters: Certain neurotransmitters, such as serotonin and dopamine, are involved in the regulation of neurogenesis.
  3. Genetic Factors:
    • Genetic predisposition: Genetic variations can influence an individual’s baseline level of neurogenesis and response to external factors.

The Role of Neurogenesis in Brain Health and Function

Neurogenesis is believed to play a crucial role in various aspects of brain health and function:

  1. Learning and Memory: The hippocampus, a region associated with learning and memory, is one of the primary sites of adult neurogenesis. New neurons in the dentate gyrus are thought to contribute to the formation of new memories and the adaptation of existing ones.
  2. Mood Regulation: Neurogenesis has been linked to mood regulation, and alterations in adult neurogenesis have been observed in conditions such as depression and anxiety. Treatments that increase neurogenesis may have potential benefits for mood disorders.
  3. Cognitive Flexibility: The ability to adapt to new information and changing circumstances, known as cognitive flexibility, may be influenced by neurogenesis. New neurons are thought to contribute to cognitive flexibility and adaptive behavior.
  4. Neural Repair and Recovery: Following brain injury or damage, such as stroke or trauma, neurogenesis may play a role in neural repair and recovery by replacing damaged neurons and rebuilding neural circuits.
  5. Neurological Disorders: Dysregulation of neurogenesis has been implicated in various neurological disorders, including Alzheimer’s disease, Parkinson’s disease, and epilepsy. Understanding and modulating neurogenesis holds promise for therapeutic interventions.

Implications for Cognitive Enhancement and Therapy

The discovery of adult neurogenesis has spurred interest in its potential applications for cognitive enhancement and therapeutic interventions. While many avenues of research are still in their early stages, there are several areas of promise:

  1. Cognitive Training: Strategies that promote neurogenesis, such as physical exercise and environmental enrichment, may be incorporated into cognitive training programs to enhance memory, learning, and cognitive function in both healthy individuals and those with cognitive impairments.
  2. Therapeutic Interventions: Researchers are exploring ways to boost neurogenesis as a potential therapeutic approach for neurological conditions. This includes developing drugs, growth factors, and other interventions that can stimulate neurogenesis in targeted brain regions.
  3. Mood Disorders: Given the link between neurogenesis and mood regulation, treatments aimed at increasing neurogenesis are being investigated as potential interventions for depression and anxiety disorders.
  4. Neurological Disorders: Strategies to harness neurogenesis for neural repair and recovery are being explored in the context of neurodegenerative diseases and brain injuries.


Neurogenesis, the process of generating new neurons in the adult brain, represents a captivating frontier in neuroscience. It challenges the conventional notion that the adult brain is a static and unchanging organ and reveals the brain’s remarkable capacity for adaptation and growth. Understanding the mechanisms, factors, and implications of neurogenesis holds great promise for advancing our knowledge of brain health, cognition, and the treatment of neurological conditions. As ongoing research continues to uncover the intricacies of neurogenesis, it may lead to innovative approaches for enhancing cognitive abilities and promoting brain resilience throughout life.

Case Studies

  • Exercise and Cognitive Health:
    • Regular aerobic exercise, such as jogging or swimming, promotes neurogenesis in the hippocampus, potentially enhancing memory and cognitive function.
  • Dietary Influence:
    • A diet rich in omega-3 fatty acids (found in fish like salmon), antioxidants (found in berries), and neurotrophic vitamins (like vitamin BDNF in broccoli) supports neurogenesis.
  • Stress Reduction:
    • Mindfulness meditation and relaxation techniques have been shown to reduce cortisol levels, mitigating the inhibition of neurogenesis caused by chronic stress.
  • Learning and Memory:
    • Learning new skills, such as playing a musical instrument or a new language, can stimulate neurogenesis, aiding in memory formation and retention.
  • Hippocampal Neurogenesis:
    • The hippocampus, a region associated with spatial memory, undergoes neurogenesis, allowing individuals to remember locations and navigate their environment.
  • Olfactory Bulb and Smell Recognition:
    • Neurogenesis in the olfactory bulb plays a role in our ability to detect and remember various smells, aiding in odor recognition and discrimination.
  • Depression and Mood Regulation:
    • Research suggests that neurogenesis may be linked to mood regulation. Antidepressant treatments may stimulate neurogenesis, potentially alleviating symptoms of depression.
  • Neurodegenerative Diseases:
    • Studies explore how promoting neurogenesis could be a potential therapeutic strategy for neurodegenerative diseases like Alzheimer’s, aiming to replace damaged neurons.
  • Neurorehabilitation after Stroke:
    • In rehabilitation following a stroke, therapies that stimulate neurogenesis may aid in the recovery of lost motor and cognitive functions.
  • Environmental Enrichment:
    • Providing an enriched environment with opportunities for exploration and mental stimulation can enhance neurogenesis, especially in animal studies.

Key Highlights

  • Neurogenesis Definition: Neurogenesis is the process of generating new neurons (nerve cells) in the brain throughout life.
  • Influencing Factors: Factors such as physical activity, diet, and stress levels significantly impact the rate and extent of neurogenesis.
  • Neurogenic Regions: The hippocampus and olfactory bulb are key brain regions where neurogenesis occurs, with distinct roles in memory and smell, respectively.
  • Cognitive Benefits: Neurogenesis is closely linked to improved cognitive functions, including learning, memory, and problem-solving.
  • Mood Regulation: Emerging research suggests a connection between neurogenesis and mood regulation, potentially influencing mental health.
  • Research Focus: Ongoing research explores the potential of stimulating neurogenesis for treating neurodegenerative diseases and neurorehabilitation.
  • Lifestyle Influence: Lifestyle choices like exercise and dietary habits play a crucial role in supporting or inhibiting neurogenesis.
  • Therapeutic Potential: Promoting neurogenesis is being investigated as a potential therapeutic approach for conditions like Alzheimer’s and post-stroke rehabilitation.
  • Environmental Enrichment: An enriched environment with mental stimulation and novelty can enhance neurogenesis.
  • Continuous Adaptation: Neurogenesis highlights the brain’s remarkable ability to adapt and change throughout a person’s life.

Connected Thinking Frameworks

Convergent vs. Divergent Thinking

Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.

Critical Thinking

Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.


The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman in 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty.

Second-Order Thinking

Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.

Lateral Thinking

Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.

Bounded Rationality

Bounded rationality is a concept attributed to Herbert Simon, an economist and political scientist interested in decision-making and how we make decisions in the real world. In fact, he believed that rather than optimizing (which was the mainstream view in the past decades) humans follow what he called satisficing.

Dunning-Kruger Effect

The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.

Occam’s Razor

Occam’s Razor states that one should not increase (beyond reason) the number of entities required to explain anything. All things being equal, the simplest solution is often the best one. The principle is attributed to 14th-century English theologian William of Ockham.

Lindy Effect

The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.


Antifragility was first coined as a term by author, and options trader Nassim Nicholas Taleb. Antifragility is a characteristic of systems that thrive as a result of stressors, volatility, and randomness. Therefore, Antifragile is the opposite of fragile. Where a fragile thing breaks up to volatility; a robust thing resists volatility. An antifragile thing gets stronger from volatility (provided the level of stressors and randomness doesn’t pass a certain threshold).

Systems Thinking

Systems thinking is a holistic means of investigating the factors and interactions that could contribute to a potential outcome. It is about thinking non-linearly, and understanding the second-order consequences of actions and input into the system.

Vertical Thinking

Vertical thinking, on the other hand, is a problem-solving approach that favors a selective, analytical, structured, and sequential mindset. The focus of vertical thinking is to arrive at a reasoned, defined solution.

Maslow’s Hammer

Maslow’s Hammer, otherwise known as the law of the instrument or the Einstellung effect, is a cognitive bias causing an over-reliance on a familiar tool. This can be expressed as the tendency to overuse a known tool (perhaps a hammer) to solve issues that might require a different tool. This problem is persistent in the business world where perhaps known tools or frameworks might be used in the wrong context (like business plans used as planning tools instead of only investors’ pitches).

Peter Principle

The Peter Principle was first described by Canadian sociologist Lawrence J. Peter in his 1969 book The Peter Principle. The Peter Principle states that people are continually promoted within an organization until they reach their level of incompetence.

Straw Man Fallacy

The straw man fallacy describes an argument that misrepresents an opponent’s stance to make rebuttal more convenient. The straw man fallacy is a type of informal logical fallacy, defined as a flaw in the structure of an argument that renders it invalid.

Streisand Effect

The Streisand Effect is a paradoxical phenomenon where the act of suppressing information to reduce visibility causes it to become more visible. In 2003, Streisand attempted to suppress aerial photographs of her Californian home by suing photographer Kenneth Adelman for an invasion of privacy. Adelman, who Streisand assumed was paparazzi, was instead taking photographs to document and study coastal erosion. In her quest for more privacy, Streisand’s efforts had the opposite effect.


As highlighted by German psychologist Gerd Gigerenzer in the paper “Heuristic Decision Making,” the term heuristic is of Greek origin, meaning “serving to find out or discover.” More precisely, a heuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.

Recognition Heuristic

The recognition heuristic is a psychological model of judgment and decision making. It is part of a suite of simple and economical heuristics proposed by psychologists Daniel Goldstein and Gerd Gigerenzer. The recognition heuristic argues that inferences are made about an object based on whether it is recognized or not.

Representativeness Heuristic

The representativeness heuristic was first described by psychologists Daniel Kahneman and Amos Tversky. The representativeness heuristic judges the probability of an event according to the degree to which that event resembles a broader class. When queried, most will choose the first option because the description of John matches the stereotype we may hold for an archaeologist.

Take-The-Best Heuristic

The take-the-best heuristic is a decision-making shortcut that helps an individual choose between several alternatives. The take-the-best (TTB) heuristic decides between two or more alternatives based on a single good attribute, otherwise known as a cue. In the process, less desirable attributes are ignored.

Bundling Bias

The bundling bias is a cognitive bias in e-commerce where a consumer tends not to use all of the products bought as a group, or bundle. Bundling occurs when individual products or services are sold together as a bundle. Common examples are tickets and experiences. The bundling bias dictates that consumers are less likely to use each item in the bundle. This means that the value of the bundle and indeed the value of each item in the bundle is decreased.

Barnum Effect

The Barnum Effect is a cognitive bias where individuals believe that generic information – which applies to most people – is specifically tailored for themselves.

First-Principles Thinking

First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.

Ladder Of Inference

The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.

Goodhart’s Law

Goodhart’s Law is named after British monetary policy theorist and economist Charles Goodhart. Speaking at a conference in Sydney in 1975, Goodhart said that “any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” Goodhart’s Law states that when a measure becomes a target, it ceases to be a good measure.

Six Thinking Hats Model

The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.

Mandela Effect

The Mandela effect is a phenomenon where a large group of people remembers an event differently from how it occurred. The Mandela effect was first described in relation to Fiona Broome, who believed that former South African President Nelson Mandela died in prison during the 1980s. While Mandela was released from prison in 1990 and died 23 years later, Broome remembered news coverage of his death in prison and even a speech from his widow. Of course, neither event occurred in reality. But Broome was later to discover that she was not the only one with the same recollection of events.

Crowding-Out Effect

The crowding-out effect occurs when public sector spending reduces spending in the private sector.

Bandwagon Effect

The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. This is the psychological effect that leads to herd mentality. What in marketing can be associated with social proof.

Moore’s Law

Moore’s law states that the number of transistors on a microchip doubles approximately every two years. This observation was made by Intel co-founder Gordon Moore in 1965 and it become a guiding principle for the semiconductor industry and has had far-reaching implications for technology as a whole.

Disruptive Innovation

Disruptive innovation as a term was first described by Clayton M. Christensen, an American academic and business consultant whom The Economist called “the most influential management thinker of his time.” Disruptive innovation describes the process by which a product or service takes hold at the bottom of a market and eventually displaces established competitors, products, firms, or alliances.

Value Migration

Value migration was first described by author Adrian Slywotzky in his 1996 book Value Migration – How to Think Several Moves Ahead of the Competition. Value migration is the transferal of value-creating forces from outdated business models to something better able to satisfy consumer demands.

Bye-Now Effect

The bye-now effect describes the tendency for consumers to think of the word “buy” when they read the word “bye”. In a study that tracked diners at a name-your-own-price restaurant, each diner was asked to read one of two phrases before ordering their meal. The first phrase, “so long”, resulted in diners paying an average of $32 per meal. But when diners recited the phrase “bye bye” before ordering, the average price per meal rose to $45.


Groupthink occurs when well-intentioned individuals make non-optimal or irrational decisions based on a belief that dissent is impossible or on a motivation to conform. Groupthink occurs when members of a group reach a consensus without critical reasoning or evaluation of the alternatives and their consequences.


A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or economic events. Stereotyping is the process of making assumptions about a person or group of people based on various attributes, including gender, race, religion, or physical traits.

Murphy’s Law

Murphy’s Law states that if anything can go wrong, it will go wrong. Murphy’s Law was named after aerospace engineer Edward A. Murphy. During his time working at Edwards Air Force Base in 1949, Murphy cursed a technician who had improperly wired an electrical component and said, “If there is any way to do it wrong, he’ll find it.”

Law of Unintended Consequences

The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popularized in 1936 by American sociologist Robert K. Merton who looked at unexpected, unanticipated, and unintended consequences and their impact on society.

Fundamental Attribution Error

Fundamental attribution error is a bias people display when judging the behavior of others. The tendency is to over-emphasize personal characteristics and under-emphasize environmental and situational factors.

Outcome Bias

Outcome bias describes a tendency to evaluate a decision based on its outcome and not on the process by which the decision was reached. In other words, the quality of a decision is only determined once the outcome is known. Outcome bias occurs when a decision is based on the outcome of previous events without regard for how those events developed.

Hindsight Bias

Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outcome of a match regardless of whether their team won or lost. Hindsight bias, therefore, is the tendency for an individual to convince themselves that they accurately predicted an event before it happened.

Read Next: BiasesBounded RationalityMandela EffectDunning-Kruger EffectLindy EffectCrowding Out EffectBandwagon Effect.

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