Who is Nassim Nicholas Taleb?

Nassim Nicholas Taleb the author of the Incerto Series a set of masterpieces, which revolve around a few core concepts. As a former trader has been studying randomness, probability, and uncertainty in the real-world. His 2007 book The Black Swan was described in a review by Sunday Times as one of the twelve most influential books since World War II. He is a bestselling author and has been a professor at several universities, currently at Polytechnic Institute of New York University and Oxford University.

Core concepts by Nicholas Nassim Taleb

In the books, part of Taleb’s series called The Incerto (Fooled by Randomness, Antifragile, Bed of Procrustes, and Skin in the Game)

there are some key concepts that can change your understanding of the real-world. Some of those concepts comprise: 


A Barbell strategy consists of making sure that 90% of your capital is safe, and use the remaining 10%, or on risky investments. Applied to business strategy, this means having a binary approach. On the one hand, extremely conservative. On the other, extremely aggressive, thus creating a potent mix.


The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.

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