10 Lead Generation Strategies to Grow Your Customer Base

In today’s highly competitive business world, it has become challenging for businesses to generate leads. On the one hand, some marketers are struggling to generate leads while on the other hand, there are marketers that manage to generate leads, but most of them are unqualified.

Leads are the lifeline of every business. They are the prospects that become the customers if they are nurtured in the right way. So if lead generation is useful, then why marketers struggle to generate leads for their business? Well, it is because they don’t use the right strategy. 

Some businesses are still using the old traditional marketing strategies. Here we are not saying that all conventional strategies are worthless these days. There are a few conventional strategies that even work for companies.

But if they want to grow their business in this modern digital world, they have to step up their game. Luckily, in this blog, you will learn the top 10 lead generation strategies to make your business successful. Let’s get started!

Landing Pages

A landing page is pages where you send your prospects to communicate with them, get their emails, and convert them into customers or clients. They are a great way to capture leads.

The more landing pages you have, the more leads you will be able to capture. Hubspot research has also shown that the companies that have increased their landing pages from 10 to 15 have seen an increase in the 55% in leads. Here are some great ways to generate leads from your landing page:

  • Offer a personalized demo of your products or services
  • Offer exclusive membership for discounts
  • Make prospects signup for newsletters by giving them a special offer or discount
  • Provide free downloadable guides
  • Crowdsource product name or development input
  • Make use of forms to collect information
  • Add real testimonials on your website
  • Create limited offers

Content Marketing

No matter what type of business model you have, content is still a king. Creating interesting and valuable content can help you in attracting more prospects to your website, social media pages, or any other platform you are using to promote your business.

There are a lot of ways through which you can generate leads through content marketing. Some of them are:

  • Blogs
  • Case Studies
  • eBooks
  • Newsletters
  • Infographics
  • Testimonials
  • Videos

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Email Marketing

As we said above, not all traditional marketing techniques are outdated. Email marketing is one such technique that still holds a high position in this digital era.

Nowadays, everyone uses email. Sending persuasive emails not only help you in generating new leads but can also help in retaining old customers or clients. Here are a few tips to generate leads through email marketing:

  • Offer an email newsletter with high-value, appropriate content
  • Set up autoresponder emails
  • Divide your emails according to subscriber behaviors
  • Make your emails shareable
  • Keep your CTA clear
  • Avoid using ‘no reply’ in the senders’ email address


Webinars are a type of video marketing that helps businesses to communicate with the prospects directly. They are a great way to generate qualified leads by providing valuable information and answering the questions of the attendees.

They are the most economical tool because it saves traveling and accommodation costs. To have a successful webinar, you need to approach to the right audience and market appealingly.

This way, you will get the registration of qualified leads, thus allowing collecting the relevant information during the registration process. After the webinar, you can get connected with the attendees, thereby converting them into leads.

Social Media Marketing

These days, social media platforms are ruling the marketing world. They are not only helping businesses in building brand awareness but also generating leads. So if you are not making the use of social media, then you are losing an opportunity to reach a larger audience.

However, the success of generating leads through social media largely depends on the type of social channel you use. For instance, if you have a business of online clothing, then promoting it on channels like LinkedIn will be of no use. LinkedIn more of a professional social channel is suitable mostly for B2B companies.

Tip: To win the confidence of the audience, keep the profile image the same on all social channels. 


Backlinks are the links that one website gets from another site. They are an essential part of SEO. Backlinks can help in faster indexing, referral traffic, and improving organic ranking. To get the quality backlinks you need to write great guest posts, replicating competitor’s backlinks, submit we directories, use the broken linking method.

Add a live chat feature on your website:

According to the latest reports, 44% of visitors have said that having a live chat feature to assist them during their online purchase can be one of the best features the websites can have. 63% of the visitors have claimed that they are more likely to visit the sites that have an online chat feature. 38% of visitors have purchased after getting assistance through an online chat session.

What does that mean to you? Well, live chat feature on a website can help the businesses in generating leads and converting those leads into customers or clients. Here are a few tips for using live chat for lead generation:

  • Avoid using ‘offline’ chat
  • Make your live chat available 24*7
  • Custom greetings
  • Reply to the visitor within 2 seconds on the start of the conversation
  • Add the name and avatar of the agent so that customers feel like they are having a conversation with a real person

Lean on influencers:

Influencers are those people that have a substantial social following. Their audience trusts them enormously and follows their recommendations. Instead of marketing directly to the prospects, pay to the influencers, and let them spread the word about your company.

Most of the people have the misconception that an influencer has to be a celebrity. But the fact is it can be a regular person as well. The only condition is that they should have a huge social following, and impact on the audience. Every industry has different influencer. So, to generate the qualified lead, find the right influencer for your business.

Google Ad words is a great online advertising platform provided by Google. The platform is used to display ads on other websites within the Google display network. The tool has become one of the favorite tools for businesses these days.

With the right strategy and little investment at the right time, you can attract a lot of prospects and convert them into customers or clients. When advertising with Google, there are two things that you need to take care of:

  • Create Google friendly landing pages
  • Don’t break Google’s site policies

Printing Materials

We all know that printing materials are for ages, and in this digital era, they still hold a lot of importance. They are still considered as one of the powerful content media for marketing. Brochures, business cards, catalogs, letterheads, are some of the accessible printing materials.

Key takeaway

Generating quality leads for business is not as difficult as it seems. All you need to do is to follow a good strategy.  You may find a lot of other strategies for generating leads, but the above mentioned are the top strategies that are being used by many businesses. So try them and let us know what was the result in the below comment section.

Guest contribution by Campbell Joef, graphic designer and blogger associated with Designhill.com, a custom designs marketplace, I generally write on topics concerning design and clothing industry like as 3/4 sleeve shirts, e-commerce, start-ups, small business.

Business resources:

Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, professionals, and entrepreneurs in 2019 alone | Gennaro is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate and become profitable | Gennaro is an International MBA with emphasis on Corporate Finance | Subscribe to the FourWeekMBA Newsletter | Or Get in touch with Gennaro here

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