Job Portals And Their Business Models

Craigslist

how-does-craigslist-make-money
Craiglist is a local posting website that enables people to post any sort of classifieds on the platform, mostly for free, except for some categories of ads and the advertising of vehicles on the website. Therefore, craigslist monetizes based on some premium categories of listings (like job postings or apartment rentals).


Glassdoor

glassdoor-business-model
Glassdoor is an employer review platform enabling millions of users to grade corporations. Glassdoor monetizes its platform through Job Listings ($249 per opening), Job Advertising (according to the number of jobs promoted), Employer Branding, and through the Glassdoor Review Intelligence (a brand’s sentiment analysis platform).


Google (Jobs)

how-does-google-make-money
Google has a diversified business model, primarily making money via its advertising networks that, in 2019, generated over 83% of its revenues, which also comprise YouTube Ads. Other revenue streams include Google Cloud, Hardware, Google Playstore, and YouTube Premium content. In 2019 Google made over $161 billion in total revenues.


Indeed

how-does-indeed-make-money
Indeed is a job listing employment website co-headquartered in Austin, Texas, founded in 2004 by Paul Forster and Rony Kahan. Indeed makes money via sponsored posts, Indeed Resume (Standard and Professional plan), targeted ads, and the Indeed Hiring Platform.


LinkedIn

linkedin-multi-sided-platform
LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. Acquired by Microsoft for $27 billion in 2016, LinkedIn made $5.2 billion in revenues in 2018 and nearly 630M members by October 2019.


Yahoo (Jobs)

how-does-yahoo-make-money
Yahoo made over $5 billion in revenues for 2016. Those primarily consisted of search and display (both served on Yahoo Properties and Affiliate Sites. In 2017 Yahoo got purchased by Verizon for $4.5 billion. Yahoo is now (together with AOL) part of a new Verizon Business Unit, called Oath, which aim at competing against Google and Facebook.

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Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"