digitalization

How Traditional Organizations Leveraged On Digital Transformation

Digital transformation or DX is a manner of transforming a business model and organizational processes, activities, strategies, models, and competencies into changes and opportunities that involve anything digital and associated with anything related to technology.

In simpler terms, digital transformation is an organization’s way of going paperless, not entirely abandoning traditional methods, but rather, adapting and depending more on digital processes. Now, there are a lot of digital transformation examples ranging from tools, case studies, companies, gadgets, software, and applications.

Today, while some companies are either failing or having a hard time integrating digital transformation into their businesses, some are also thriving.

In fact, lots of traditional-based organizations long before the digital age has been entirely introduced are now welcoming digital transformation with arms wide open.

Their leadership and status have not once hindered them to fully embrace new possibilities, opportunities, and areas of growth through technology.

As many businesses strive for success amidst the presence of competition, these organizations that have adopted digital transformation have eventually found ways on how to gain more competitive advantage and continuously leverage customer experience.

With that, here are some companies that reaped great rewards upon using digital transformation.

New York Times

Years and years ago, upon hopping on a train during rush hour down Manhattan, you would probably witness a pool of crowd, with each person’s nose buried on to newspapers as they read daily updates and the latest news.

However, today, instead of newspapers, you’d notice people’s attention glued to their mobile phones, smart tablets, etc.

As technology continues to grow and develop over time, so does the media industry. However, at first, most people didn’t like what technology was doing towards the media sector.

Basically, the digital age started killing the said industry as print newspaper revenue dropped from 60 billion dollars to 20 billion over the past 15 years or so.

In spite of that, the New York Times managed to see technology and the digital world as an opportunity to grow and accelerate its competitive edge. With that, the company decided it was time to produce online content and implement subscription models or options.

the-new-york-times-business-model

This allowed the company to deliver high-quality journalism through digital content continuously. Being in the business for over 167 years, the New York Times has never viewed technology as a threat, but rather an opportunity or area of growth and innovation. Truth be told, the company’s way of pushing DX forward actually worked.

In 2017, reports say that the New York Times garnered almost 500 million dollars in merely digital income, which is far greater than any other digital income of varying, leading publications.

Disneyland Parks

Disneyland is definitely not a princess or a damsel in distress that needs saving. However, due to the constant changes in society and technology today, it’s best if the company takes the time to improve through impressive digital transformation efforts and processes.

Today, Disneyland parks now have Internet of Things (IoT) sensors and RFIDs used in the entire park. Guests who attend and visit Disney World are given “magical bands” with RFID technology, which are used to make their entire stay at the park a lot more magical.

These MagicBands can serve as payment, hotel room keys, and ride tickets. On top of all that, the MagicBands also helps Disney collect data, which they can use for further improvement and innovation to leverage customer experience.

Walmart

Small or startup retail companies are now beginning to drop like flies. With that, it’s only a matter of time before bigger retails are taken down by Amazon. I’m talking about Target, Best Buy, Home Depot, and Walmart.

However, over the past years, Walmart seems to be doing so much better than the rest, being able to take action rather than just sitting on the sidelines and wait for something that’s never going to happen.

Today, Walmart continues to make efforts in competing against Amazon as the company tries to improve its online policies and other processes. On top of that, Walmart also constantly seeks to develop and enhance its mobile app, enabling customers to be assisted by a virtual store assistant upon ticking off items from their list via a store map.

According to Harvard Business Review, Walmart is now becoming a “digital winner” as it constantly builds and improves in the e-commerce sector while also leading digital innovations and improvements as compared to other traditional retail companies.

Domino’s Pizza

Listening to clients’ feedback and welcoming digital changes have got to be the reason as to why Domino’s Pizza has finally passed through its long-time rival, which is Pizza Hut. With that, it’s no surprise that Domino’s sales today mostly come from its digital channels.

Nowadays, Domino’s Pizza is known as “an e-commerce company that happens to sell pizza.” This is because of the business’s willingness and determination to shift from old processes into new, digital ones.

Today, Dom the Pizza bot allows customers to customize and order their pizza through whichever [digital] channel they choose (Domino’s mobile app, Slack, Facebook Messenger, Twitter, Google Assistant, Alexa, and Smart TVs). As a result, customer experience is improved as it becomes more fun and seamless.

Wrapping Up

In summary, these companies are indeed growing businesses leaning towards digital efforts and strategies that are going to make other organizations and enterprises alike run for their clients’ money.

In today’s digital era, it’s quite impossible not to depend on technology, especially if your customers expect more from you more than ever. The real question here is: are you willing to shift from old, traditional strategies and processes to modern, digital ones that could help your company reap great rewards and climb the ladder of success?

Read next: Breaking Down Digital Transformation With David L. Rogers

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Edwin Deponte

Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

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