In today’s digital age, your ability to get your company’s name out there is reliant on people’s perception of you. Social media now plays a massive part in that, and it can make or break a business, depending on how well people relate to you and the content you put out.
After all, unless you can provide a uniquely valuable experience for your readers and followers, chances are they won’t keep coming back.
The key is to create the sort of content that provides value to those in your niche. This demonstrates your expertise on the topic and also builds goodwill with them, because you are providing them with something of value without asking much, if anything, in return.
So how can you create content that more people will be apt to find relatable and share with others? The following are some of the biggest and easiest tactics you can utilize to quickly improve your company’s online reputation and get more followers on social media.
The amount of value you provide is one of the most important factors in the online community’s perception of your business. When you don’t create content that people find valuable, it’s unlikely that you’ll be able to see long-term growth.
The reputation your business has for competence is tied to everything that you do and everything that people do with your business.
Because of this, it’s also unlikely that your word of mouth marketing will be successful, which will inevitably mean fewer eyes on the products and services you provide, fewer clients, and less revenue.
The most valuable type of content will differ depending on your target audience. To determine what your ideal followers would view most positively, it’s important to get to know them.
This can be done with things like online polls, a look at your competitors’ content, and the most frequently asked questions in your sales cycle.
All of these can give significant insight into your target audience and help you build up the number of followers on your social media channels.
Even better, employing tactics like these are free, which means it costs you nothing to distribute content that can get you more followers on platforms like Twitter, Facebook, Instagram, and even YouTube.
Don’t Buy Followers
No matter what you do, DON’T buy followers. This is a bad idea for many reasons, but there are two major ones.
First, it perpetuates the idea that your company is inauthentic. This is because most, if not all, of the followers you buy will be fake accounts, not real people, meaning your business couldn’t bring in that number on its own.
And although your new high follower count may seem great at first, it would have long-term consequences for both your company’s reputation and its ability to bring in revenue.
People don’t want to invest in inauthentic businesses that do shady practices, and your goal as a company should be to build trust, NOT destroy it. And of course, buying followers is against Twitter’s terms of service, meaning you run the risk of having your account banned.
It’s not a One Way Road
Whenever you’re trying to grow your Twitter following, remember it isn’t a one-way road. Just as much as you want to speak to your audience, they want to speak to you. Thankfully, there are all sorts of helpful tools you can use to get this done.
There are all sorts of different ways you can use polls on Twitter to provide valuable insights and interactivity not only to your audience but for your own business as well.
There are other ways to include your follower’s voices in the conversation as well. Anytime you have an in-person event or something like a webinar, you can invite them to tweet about it, perhaps even starting a hashtag that can get others involved – and thus earn you even more followers.
This kind of interactivity is critical to success on Twitter. While some people may like a lecture, most don’t. It is good to remember that Twitter is not a college classroom.
While everyone might be here to learn something, they want it to be in the sort of environment where they can openly and easily express their own opinions on things.
Putting all of these tactics into practice can have a huge impact on your follower count and long-term growth potential.
Some will take effect immediately, but not all of the results will be fast and easy. It takes patience and consistency to grow your social media following, no matter which platform you choose to target.
This patience will be rewarded in the long run when your Twitter following really starts to build upon itself. It will be one of the most valuable marketing tools for your brand, and best of all, it can be completely free.
This will be the reward that your business reaps for putting in the hours and the investment to grow an organic Twitter following. Whatever you do, just don’t try to shortcut the process, as this will inevitably backfire. What are you waiting for, go forth and market!
Social media resources:
- TikTok Business Model: The Rise Of Creative Social Media Powered By AI
- How To Integrate TikTok In Your Digital Marketing Strategy
Other business resources:
- What Is a Business Model? 30 Successful Types of Business Models You Need to Know
- The Complete Guide To Business Development
- Business Strategy: Definition, Examples, And Case Studies
- What Is a Business Model Canvas? Business Model Canvas Explained
- Blitzscaling Business Model Innovation Canvas In A Nutshell
- What Is a Value Proposition? Value Proposition Canvas Explained
- What Is a Lean Startup Canvas? Lean Startup Canvas Explained
- What Is Market Segmentation? the Ultimate Guide to Market Segmentation
- Marketing Strategy: Definition, Types, And Examples
- Marketing vs. Sales: How to Use Sales Processes to Grow Your Business
- How To Write A Mission Statement
- What is Growth Hacking?
- Growth Hacking Canvas: A Glance At The Tools To Generate Growth Ideas
Business model analyses:
- How Does Google Make Money? It’s Not Just Advertising!
- The Power of Google Business Model in a Nutshell
- How Does DuckDuckGo Make Money? DuckDuckGo Business Model Explained
- How Amazon Makes Money: Amazon Business Model in a Nutshell
- How Does Netflix Make Money? Netflix Business Model Explained
- How Does Spotify Make Money? Spotify Business Model In A Nutshell
- DuckDuckGo: The [Former] Solopreneur That Is Beating Google at Its Game