digital-agency

How To A Run A Digital Agency

Times have changed.

We now live in a world where the internet and social media are capturing all of our attention. The business landscape has also undergone a substantial shift and now lives in the digital world for the most part.

All these changes have caused new needs in the marketplace.

SEO, social media marketing, web design, e-commerce, and software development are all trending since virtually any business that runs online needs at least one of them.

Why I Started a Digital Agency?

Six years ago I went to a university and started studying to become a software engineer.

It was a struggle at first, but then I understood the importance of working and studying extra to succeed.

Long story short, I was able to find my first job only after two years of studies and have worked as a full stack web developer for over four years. I was doing really well at my job for the most part, and for many people, they would probably be very satisfied with it.

But there was something inside me that wanted to change.

I was a bit tired of the routine and being paid by the hours, not directly for the results I produce. Having more control over my time was another thing that I was seeking.

So I’ve decided to quit my job and embark on the adventure.

The Struggles of My First Year

As someone entirely new to the business, it was tough.

I didn’t understand marketing well, didn’t know how to sell.

I was full of desire, so I stared directly messaging people on Instagram and Facebook to ask if they needed a website.

After sending hundreds of messages, I was a bit discouraged.

But I learned my lesson: you can’t just simply “jump” at people and sell them something, especially at a higher price.

They don’t know you, don’t trust you and don’t like you. So I had to learn how to attract business. I had to learn marketing. I’ve tried writing some articles here and there, tried Instagram, tried Facebook.

As you probably suspect, I wasn’t successful at that.

I didn’t understand the differences between B2B vs. B2C marketing, didn’t pick the right channels for my niche. I wasn’t consistent with my marketing as well.

Part of a reason why I kept jumping from channel to channel was that I was watching a lot of videos on YouTube by so-called ‘gurus’ like Grant Cardone, Gary Vaynerchuk, and others.

So what happened was that once one of them mentioned one strategy, I would try that.

The next time I would hear of a new thing – I would go and do it.

So I had to change something cause otherwise, I wouldn’t be successful and just become crazy because of all this information overwhelm.

How to Pick the Right Strategy for Your Business

Probably the biggest problem that I’ve faced within my first year was that I didn’t know which strategy and marketing channel to pick for my business.

So now that I understand the difference, I have a suggestion that might be helpful to you.

If you’re in the B2C niche, Instagram and Facebook are probably your best choices.If you’re running an online shop, then Instagram would definitely be #1. It’s a very visual platform, and most of its users are relatively young.

In case of your business in more in a B2B space like mine, I’d suggest exploring LinkedIn and YouTube.

Pick one of those channels and dominate them. Don’t try to do everything at once. Spend a good year or two becoming a master of a platform.

Then once you have achieved great results – stack on your success and expand to another channel.

It’s also worth mentioning that writing articles and doing SEO is still a great strategy for both B2B and B2C; it just takes time.

It’s a long-term strategy.

Starting a simple blog doesn’t require building a custom website; you start with a simple WordPress site.

With all that said, let me tell you what my marketing strategy is at the time being.

I mainly focus on writing long form in-depth posts.

Then I share that content on all major social networks like Twitter, Facebook, and LinkedIn. What I also do is I copy my articles from the website, and I create LinkedIn articles from them.

LinkedIn has become more suited for content marketing in the last few years, and it is not very saturated yet.

That’s why it’s a great channel to take advantage of.

Become a Producer, Not a Consumer

Another piece of advice that I have for you is to become a producer, not a consumer on social media.

It’s amazing how much content there is out there. And a lot of it is very valuable.

But from my experience, if you consume too much of it, a few bad things can happen.

Number 1 – you will be overwhelmed with all the information and struggling to make sense of it. Instead of acting, you’ll be thinking too much about the advantages and disadvantages of every possible approach.

And the chances are that you’ll procrastinate. Or try one strategy for a few months and quit to try another one. This behavior will definitely not help you to succeed.

Number 2 – you will spend too much time-consuming information. Therefore you will have much less time to work on yourself and your business.

On top of that, you’ll be very easily distracted and struggle to focus on one thing for a long period.

What’s the solution to these problems?

Stop consuming and start producing. Once you start creating content, your social media presence will start growing.

Not only that, you’ll become an authority that people would want to ask for advice.

Obviously, it will take at least a few years for you to get traction. But it’s worth it.

Grow as a Person

For things to change, you must change.

That’s inevitable.

One of the great things that I am learning on my journey is that the world is your mirror. And you’re the one responsible for your life. To succeed in this game of entrepreneurship, you absolutely must develop new virtues.

For me personally, the biggest one is to be patient.

Another thing that you have to learn and accept changes.
You have to listen to what others are saying to you, especially those who have already been there and done that.

The tricky part about it is that you also have to develop a “thick skin” to protect yourself from critics.

But willing to listen and change is necessary.

Three Rules for Productivity and Growth

I would also love to share with you some of the principles that help me stay on track and make sense of this business.

  • Eliminate distractions. You have to eliminate as many distractions as possible and focus on the work. For me personally, the biggest one is social media. The one thing that works for me particularly well is waking up at 5:30 and starting my work at around 6:30. No one is bothering you at this time, and it’s a great way to jumpstart your day.
  • Create a plan. If you want to achieve a goal, you must have a plan. Reverse engineer what you want from your life and create yearly, monthly, weekly and daily goals. It doesn’t matter if your strategy is great. It won’t be at first. But it’s much better than not having any. You’ll learn and adjust on your way.
    I personally love writing my daily and weekly goals on the whiteboard and crossing them out. It helps me keep my momentum.
  • Stay optimistic. Being optimistic and positive is what will definitely help you go through tough times. You have to be grateful for what you have. When things aren’t going well for me, I often think that I am in a great place: My family and friends are alive and healthy, I have a roof over my head and food to eat, and I am privileged to have an opportunity to try my own thing. This kind of perspective always helps me stay positive.

Conclusion

As you can see, there are many challenges that come along the entrepreneurial path.

But maybe they’re just opportunities?

Maybe God, universe or whatever you believe in is just testing you to see if you are ready for what’s prepared?

It’s up to you answer that.

Anyway, I hope my insights were helpful to you.


Thanks for reading.

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Andriy Haydash

Andriy Haydash is a founder of PROGMATIQ web design agency. He specializes in building websites for small business owners, coaches and consultants to help them build and grow their brand online.

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