How Facebook Made Money In 2017 [Animated]

Facebook is one of the most profitable digital advertising businesses ever existed. In fact, even though there are several sources of income, most of the revenue generation from its business model comes from advertising:

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1. Advertising (over 98% of revenues)it consists of displaying ad products on Facebook, Instagram, Messenger, and third-party 

2. Payments and other fees (almost 2% of total revenues):  it consists of the net fee received from developers using Payments infrastructure or revenue from the delivery of virtual reality platform devices and others

As highlighted on Facebook annual report for 2017:



Source: How Does Facebook Make Money? Facebook Hidden Revenue Generation Model

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Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"

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