MrBeast is the online pseudonym for YouTuber and philanthropist Jimmy Donaldson. MrBeast started to gain traction in 2015 after producing a series of videos mocking his colleagues for their video introductions. MrBeast makes money via brand sponsorships, advertising, and merchandise.
History of MrBeast
MrBeast is the online pseudonym for YouTuber and philanthropist Jimmy Donaldson.
Donaldson was born in 1998 in the state of Kansas. At the age of 13, he uploaded his first YouTube video in February 2012 under the username “MrBeast6000”.
In the early days, Donaldson was obsessed with gaming the YouTube algorithm. One minute his channel would feature Minecraft highlights, while the next he would provide commentary on the wealth of his fellow video creators.
MrBeast started to gain traction in 2015 after producing a series of videos mocking his colleagues for their video introductions. He hit 30,000 followers a few months before filming himself counting to 100,000. Although this process reportedly took 44 hours, the video went viral and has almost 23 million views at last count. He followed up with similarly viral videos of spinning a fidget spinner for 24 hours and watching the same music video for 10 hours straight.
By November of 2017, MrBeast passed 1 million subscribers. His video content diversified to include challenge and donation videos, giving away cars for free and donating thousands to smaller content creators, waitresses, and Uber drivers. He also successfully ran a fundraising campaign to plant 20 million trees by the end of 2019, earning donations from Elon Musk and Twitter CEO Jack Dorsey to name a couple.
Today, MrBeast employs about 30 people to produce content for over 62 million subscribers.
MrBeast revenue generation
To fund his philanthropic efforts, Donaldson makes money in a few different ways.
Each method is more or less dependent on his videos becoming viral.
In effect, brands are falling over themselves to work with Donaldson because he is making such a positive difference in the world. Indeed, philanthropy and giving back to society are values brands want to be associated with. Brands also realize that MrBeast produces a style of content designed to go viral – a highly valued skill in a world with short consumer attention spans.
According to Social Blade, Donaldson makes between $126,000 to $2 million per month in YouTube ad revenue from his primary channel.
It should be noted that the creator has six additional YouTube channels, with the majority having subscriber counts in the millions. These include MrBeast Gaming, Beast Reacts, MrBeast Shorts, MrBro, MrBeast 2, and Beast Philanthropy.
MrBeast also sells branded merchandise at shopmrbeast.com, with 100% of the profits going toward a food pantry for the disadvantaged.
Products for sale include apparel, backpacks, caps, drink bottles, hats, and socks.
Using funds from his YouTube exploits, Donaldson opened his first MrBeast Burger fast-food restaurant in Wilson, North Carolina in 2020. Initially, the YouTuber paid people to eat there and gave way prizes to diners.
MrBeast Burger now operates as a ghost kitchen chain, where delivery-only orders are prepared by third-party restaurants. There are now over 600 locations across the United States, Canada, and Europe.
- MrBeast – otherwise known as Jimmy Donaldson – is an American YouTube star known for his comedic stunts and philanthropy.
- MrBeast earns a significant amount of revenue from YouTube ad revenue. His ability to produce viral content also means brands are willing to pay a premium to be featured on his channel.
- MrBeast also sells assorted merchandise and operates a fast-food restaurant chain called MrBeast Burger. The delivery-only chain now operates in more than 600 locations.
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