When I first started in digital marketing, I came from a completely different background. Graduated as a Lawyer, after an International MBA I worked as a Financial Analyst for a real estate investment firm. That experience taught me to look at hard numbers and dissect balance sheets of any company to understand the business logic behind them. When you understand how money moves, you can also make sense of the strategic thinking behind any company.
When I approached digital marketing, I was looking for ways to break free from the usual 9-5 work and be on my own. The issue was that all the things that were most visible on the web ended up being the least useful. I shortly learned that visibility doesn’t mean relevancy. However, I wanted to put out there practical resources anyone could use to grow their business or at least to have a better understanding of the business world.
Then I joined an Italian startup, in the Semantic Web space, called WordLift. There I helped the company since the end of 2016 to develop its business operations. One thing that was clear to me since the first day was that a solid distribution strategy is critical for any company success. From there I set to learn anything I could about growth marketing and digital business models.
Thus, I combined my academic experience as a lawyer, with my professional experience as a financial analyst, to dissect a countless number of businesses. From tech to luxury and retails. I aim to provide practical business resources that can help you develop a deep understanding of the business world, as quickly as possible.
If you follow along, you will be able to learn anything related to business growth, distribution, business modeling, and growth marketing.
One of the most significant lessons learned when studying tech companies is how distribution and the ability to design a sustainable business model are among the most critical aspects. The more a company is based on a tech product or service, the more the founders will be technical people (engineers or programmers). While this is great and it allows to build an incredible product. That can also lead to oversight of proper sales and distribution strategies that will enable the business to take off and become sustainable, quickly!
As Head of Business Development for WordLift, I focus on finding the right strategies, distributions, sales processes to speed up the growth of the business. It is critical never to lose focus on product and customers’ needs. From the encounter of a great product built on top of customers’ needs, distributed through the right channels, I believe any company can achieve success, quickly and sustainably.
Once again on Four-Week MBA, I research topics I’m passionate about, on which I developed practical business experience and in general on things that can help entrepreneurs or top-level managers to scale up their businesses.
How can I help you?
If you’re looking for a partner to scale up your business, tell me more about it!