Why A Freemium Is Not A Business Model But A Growth And Branding Tool

The freemium is usually a growth and branding strategy rather than a business model. A free service is provided to a majority of users, while a small percentage of those users convert into paying customers through either marketing or sales funnel. The free users not converting in customers help spread the brand. ContentsA freemium is … Continue reading Why A Freemium Is Not A Business Model But A Growth And Branding Tool