Is First Mover Advantage a Myth? When The Last Mover Takes It All

In the business world, it is usually believed that the first to market will retain a long-term advantage due to branding recognition, economies of scale, and switching costs. However, business history shows examples of tech companies that took over markets even though they were not first-mover, but the latecomers (see Google and Facebook as reference). … Continue reading Is First Mover Advantage a Myth? When The Last Mover Takes It All