Is First Mover Advantage a Myth? When the Last Mover Takes It All

When you get into business school, one of the first principles they teach you is about the story of the first mover advantage. As the story goes, when you’re the first to enter a market; things like branding recognition, economies of scale and switching costs allow the first player to retain that advantage for a … Continue reading Is First Mover Advantage a Myth? When the Last Mover Takes It All