Pinterest-Nutzer (MAU)

Increasing number of million monthly active users (MAUs) for both worldwide and United States users from 2016 to 2022 Worldwide MAUs: Steady growth from 160 million in 2016 to 450 million in 2022 Highest MAUs in the observed period: 459 million in 2020 Lowest MAUs in the observed period: 160 million in 2016 Slight dip in MAUs in 2021 to 431 million, before rising again in 2022 United States MAUs: Consistent growth from 70 million in 2016 to 108 million in 2020 Highest MAUs in the observed period: 108 million in 2020 Lowest MAUs in the observed period: 70 million in 2016 Slight decrease in MAUs to 95 million in 2021, remaining the same in 2022 Connected Business Models Pinterest Business Model Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2022, Pinterest generated $2.8 billion in advertising revenue, with 450 million monthly active users and a net loss of $96 million. Instagram Business Model Instagram makes money via visual advertising. Acquired by Facebook for a billion-dollar in 2012, today, Instagram is integrated into the overall Facebook (now rebranded as Meta) business strategy. In 2018, Instagram founders Kevin Systrom and Mike Krieger left the company as Facebook pushed toward tighter integration of the two platforms. In 2022, Instagram is the most successful product still, in Meta's portfolio. TikTok Business Model TikTok makes money through advertising. It is estimated that ByteDance, its owner, made $51 billion in 2021 in revenues. TikTok instead generated $11 billion in advertising in 2022, 3.3 billion downloads, and 1.2 billion monthly active users in 2021. TikTok, therefore, is a multi-billion company worth anywhere between $100 and-150 billion and among the most valuable social media platforms on earth. Spotify Business Model Spotify is a two-sided marketplace where artists and music fans engage. Spotify has a free ad-supported service and a paid membership. Founded in 2008 with the belief that music should be universally accessible, it generated €11.7 billion in 2022. Of these revenues, 87.4% or €10.25 billion came from premium memberships, while over 12.6% or €1.47 billion came from ad-supported members. By 2022, Spotify had 489 million users, of which 205 million premium members and 295 million ad-supported users. WhatsApp Business Model Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers' interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads. Reddit Business Model Reddit is a social news and discussion website that also rates web content. The platform was created in 2005 after founders Alexis Ohanian and Steve Huffman met venture capitalist Paul Graham and pitched the company as the "front page of the internet." Reddit makes money primarily via advertising. It also offers premium membership plans. Twitter Business Model Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million. Telegram Business Model Telegram is a messaging app emphasizing privacy and encryption, launched in 2013. It doesn't make money yet, while it raised over $1.7 billion in Initial Coin Offerings throughout 2018, halted by the SEC in 2019. Telegram wants to keep the app 100% free while trying to sustain its growth. Snapchat Business Model Snapchat is a camera company which business model moves across three industries: social media, content marketing, and AR. Snapchat generates most of its revenue from several ad formats (AR Ads, Snap Ads, Sponsored Geolifters, and Sponsored Lenses). The company also produces Spectacles, a set of AR glasses enabling content creators to produce interactive experiences through Snapchat. Facebook Business Model Facebook, the main product of Meta is an attention merchant. As such, its algorithms condense the attention of over 2.91 billion monthly active users as of June 2021. Meta generated $117.9 billion in revenues, in 2021, of which $114.9 billion from advertising (97.4% of the total revenues) and over $2.2 billion from Reality Labs (the augmented and virtual reality products arm). Read next: How Mobile Advertising Is Driving Facebook Growth The Advertising Economy: Inside Facebook Money-Making Machine How Does Facebook Make Money? Facebook Hidden Revenue Business Model Explained The Hacker Way: Inside Facebook Business Strategy ARPU: This Is How Much You’re Worth To Facebook Visualizing Facebook ARPU Over The Years And Why It Matters Handpicked related business models: How Does WhatsApp Make Money? WhatsApp Business Model Explained How Does Google Make Money? It’s Not Just Advertising! The Google of China: Baidu Business Model In A Nutshell How Does Twitter Make Money? Twitter Business Model In A Nutshell How Does DuckDuckGo Make Money? DuckDuckGo Business Model Explained Other resources: Successful Types of Business Models You Need to Know Business Strategy: Definition, Examples, And Case Studies What Is a Business Model Canvas? Business Model Canvas Explained Blitzscaling Business Model Innovation Canvas In A Nutshell What Is a Value Proposition? Value Proposition Canvas Explained What Is a Lean Startup Canvas? Lean Startup Canvas Explained What Is Market Segmentation? the Ultimate Guide to Market Segmentation Marketing Strategy: Definition, Types, And Examples Main Free Guides: Business Models Business Competition Business Strategy Business Development Digital Business Models Distribution Channels Marketing Strategy Organizational Structure Platform Business Models Revenue Models Tech Business Models

Über den Autor

Gennaro Cuofano

Vernetzte Geschäftsmodelle

Verbunden

Weitere Ressourcen

Über den Autor

Gennaro Cuofano