This session is dedicated primarily to e-commerce wars, core changes to Google core algorithms, and why it matters to its business model, acquisitions throughout the pandemic. Partnerships in the e-commerce space and how new social media formats are coming along:

• Amazon vs. Google: https://fourweekmba.com/google-vs-amazon/
• Google core update change: https://www.seroundtable.com/google-may-2020-core-update-live-29477.html
• Facebook Shops: http://about.fb.com/news/2020/05/introducing-facebook-shops/
• Lessons in partnership marketing by Shopify: https://fourweekmba.com/partnership-marketing/
• The Shopify-Facebook alliance: https://news.shopify.com/shopify-partners-with-facebook-to-help-businesses-launch-branded-facebook-shops
• Facebook acquisition of Giphy: https://about.fb.com/news/2020/05/welcome-giphy/
• Joe Rogan podcast becomes a Spotify exclusive: https://www.theverge.com/2020/5/19/21263927/joe-rogan-spotify-experience-exclusive-content-episodes-youtube
• Clubhouse, the new app that with only 1500 users got a $100 million valuation: https://www.cnbc.com/2020/05/20/clubhouse-app-is-where-mc-hammer-and-jared-leto-chat-with-vcs.html