How Does Microsoft Make Money? Microsoft Business Model In A Nutshell


Microsoft has a diversified business model spanning across Office products, Windows, Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud and more.  Microsoft is among the largest tech giants, which in 2018 made over $110 billion in revenues. While Microsoft Office remains the most successful product. Other parts of the business related to advertising, with the … Continue reading How Does Microsoft Make Money? Microsoft Business Model In A Nutshell

How Does Shopify Make Money? Shopify Business Model In A Nutshell


Shopify is an e-commerce platform enabling merchants to commercialize their products via a monthly subscription fee, and additional services provided by the platform. Its core business is subscription-based, even though in 2018, the company made over 50% of its revenues from another stream called merchant solutions. Shopify Mission Our mission is to make commerce better … Continue reading How Does Shopify Make Money? Shopify Business Model In A Nutshell

Eight Things You Need To Know About Business Model Innovation


In the last years, I’ve been dissecting business models of any type, and companies of any size. At the same time, I’ve been talking, interviewing, and discussing business models and business model innovation with dozens of entrepreneurs and practitioners. I’ve been doing that for several reasons: To gain a better understanding of businesses around me. … Continue reading Eight Things You Need To Know About Business Model Innovation

What Is SEO Hacking? SEO Hacks And The SEO Process For Startups


SEO hacking is a process of quick experimentation that aims at efficiently growing the organic traffic of web properties. Where traditional SEO strategies look at steady growth, SEO hacking finds unconventional ways to quickly gain traction. That is a process well suited for small web properties looking to scale up organic traffic against large media … Continue reading What Is SEO Hacking? SEO Hacks And The SEO Process For Startups

MBO Vs OKR: Meaning Definition And Key Differences


Management by Objectives or MBO is a strategic management tool, and a goal-setting management framework to align the organization around specific objectives. The core principle of MBO is to clearly define organizational objective to align management with employees across the organization.  OKR is a goal-setting management system ideated by Andy Grove, during his tenance as … Continue reading MBO Vs OKR: Meaning Definition And Key Differences