16 Marketing Tools Compared

Flywheel vs. Sales Funnel

virtuous-cyclepirate-metrics

Read: Flywheel, vs. Sales Funnel

Email Marketing vs. E-commerce Marketing

email-marketinge-commerce-seo

Read: Email Marketing vs. E-Commerce Marketing

SEO vs. Amazon SEO

seo-checklistamazon-seo

Read: SEO vs. Amazon SEO

Affiliate vs. Multi-Level Marketing

affiliate-marketingmultilevel-marketing

Read: Affiliate vs. Multi-Level Marketing

Blue Ocean vs. Blue Sea Framework

blue-ocean-strategyblue-sea-strategy

Read: Blue Ocean vs. Blue Sea Framework

Diffusion Of Innovation vs. Level of Digital Innovation

diffusion-of-innovationstages-of-digital-transformation

Read: Diffusion of Innovation, Levels of Digitalization

Agile vs. Lean

agile-methodologylean-methodology

Read: Agile vs. Lean

Agile vs. Waterfall

agile-methodologywaterfall-model

Read: Agile vs. Waterfall

Key Highlights

Flywheel vs. Sales Funnel:

  • Flywheel is customer-centric, focusing on attracting, engaging, and delighting customers in a continuous growth cycle.
  • Sales Funnel is linear, representing the customer journey from awareness to purchase.
  • Flywheel emphasizes customer satisfaction and loyalty, while Sales Funnel aims to convert leads into customers.

Email Marketing vs. E-commerce Marketing:

  • Email Marketing involves sending targeted emails to promote products and engage with customers.
  • E-commerce Marketing focuses on promoting and selling products online through various digital marketing tactics.

SEO vs. Amazon SEO:

  • SEO optimizes websites for higher visibility in search engine results pages.
  • Amazon SEO optimizes product listings for improved visibility and sales on the Amazon platform.

Affiliate vs. Multi-Level Marketing:

  • Affiliate Marketing earns commissions for promoting products and driving sales.
  • Multi-Level Marketing involves recruiting a team and earning from their sales and recruitment efforts.

Blue Ocean vs. Blue Sea Framework:

  • Blue Ocean Strategy creates uncontested market spaces with unique value propositions.
  • There is no widely known “Blue Sea Framework.”

Diffusion of Innovation vs. Levels of Digitalization:

  • Diffusion of Innovation theory explains the spread and adoption of new ideas.
  • Levels of Digitalization refer to the degree of integrating digital technologies in a company.

Agile vs. Lean:

  • Agile is an iterative approach to project management and software development.
  • Lean focuses on maximizing value and minimizing waste in a process.

Agile vs. Waterfall:

  • Agile is iterative and flexible, incorporating customer feedback throughout development.
  • Waterfall is a traditional linear project management methodology with sequential phases.

Read Next: Flywheel, Sales Funnel, Email Marketing, E-commerce Marketing, SEO, Amazon SEO, Affiliate Marketing, Multi-Level Marketing, Blue Ocean, Blue Sea.

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FourWeekMBA Business Toolbox

Tech Business Model Template

business-model-template
A tech business model is made of four main components: value model (value propositions, missionvision), technological model (R&D management), distribution model (sales and marketing organizational structure), and financial model (revenue modeling, cost structure, profitability and cash generation/management). Those elements coming together can serve as the basis to build a solid tech business model.

Web3 Business Model Template

vbde-framework
A Blockchain Business Model according to the FourWeekMBA framework is made of four main components: Value Model (Core Philosophy, Core Values and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics/incentives through which protocol players make money). Those elements coming together can serve as the basis to build and analyze a solid Blockchain Business Model.

Asymmetric Business Models

asymmetric-business-models
In an asymmetric business model, the organization doesn’t monetize the user directly, but it leverages the data users provide coupled with technology, thus have a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data, combined with its algorithms sold to advertisers for visibility.

Business Competition

business-competition
In a business world driven by technology and digitalization, competition is much more fluid, as innovation becomes a bottom-up approach that can come from anywhere. Thus, making it much harder to define the boundaries of existing markets. Therefore, a proper business competition analysis looks at customer, technology, distribution, and financial model overlaps. While at the same time looking at future potential intersections among industries that in the short-term seem unrelated.

Technological Modeling

technological-modeling
Technological modeling is a discipline to provide the basis for companies to sustain innovation, thus developing incremental products. While also looking at breakthrough innovative products that can pave the way for long-term success. In a sort of Barbell Strategy, technological modeling suggests having a two-sided approach, on the one hand, to keep sustaining continuous innovation as a core part of the business model. On the other hand, it places bets on future developments that have the potential to break through and take a leap forward.

Transitional Business Models

transitional-business-models
A transitional business model is used by companies to enter a market (usually a niche) to gain initial traction and prove the idea is sound. The transitional business model helps the company secure the needed capital while having a reality check. It helps shape the long-term vision and a scalable business model.

Minimum Viable Audience

minimum-viable-audience
The minimum viable audience (MVA) represents the smallest possible audience that can sustain your business as you get it started from a microniche (the smallest subset of a market). The main aspect of the MVA is to zoom into existing markets to find those people which needs are unmet by existing players.

Business Scaling

business-scaling
Business scaling is the process of transformation of a business as the product is validated by wider and wider market segments. Business scaling is about creating traction for a product that fits a small market segment. As the product is validated it becomes critical to build a viable business model. And as the product is offered at wider and wider market segments, it’s important to align product, business model, and organizational design, to enable wider and wider scale.

Market Expansion Theory

market-expansion
The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with the market covered.

Speed-Reversibility

decision-making-matrix

Asymmetric Betting

asymmetric-bets

Growth Matrix

growth-strategies
In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or by tackling new problems for existing customers (extend mode). Or perhaps by tackling whole new problems for new customers (reinvent mode).

Revenue Streams Matrix

revenue-streams-model-matrix
In the FourWeekMBA Revenue Streams Matrix, revenue streams are classified according to the kind of interactions the business has with its key customers. The first dimension is the “Frequency” of interaction with the key customer. As the second dimension, there is the “Ownership” of the interaction with the key customer.

Revenue Modeling

revenue-model-patterns
Revenue model patterns are a way for companies to monetize their business models. A revenue model pattern is a crucial building block of a business model because it informs how the company will generate short-term financial resources to invest back into the business. Thus, the way a company makes money will also influence its overall business model.

Pricing Strategies

pricing-strategies
A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitability for the company. A good pricing strategy aligns the customer with the company’s long term financial sustainability to build a solid business model.

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